Something happened to me when I was 20 years old.
It happened to more people in that year (2009) than any year before, or after.
Blindsided me. On an average Thursday, just before teatime. [Read more…]
15 Copywriting Tips from the Salesman You Thought was a Con Artist
Last weekend me, Jen, and the kids zipped into Morrisons to get some fried chicken, and pick up some bin bags.
An announcement crackled through the overhead speaker, inviting over 21s to collect a “free gift” by the fruit & veg section.
I’d usually walk in the other direction, thinking it was a con.
But we were already right next to the “free gift” pedestal. And there was no queue.
A notice on the pedestal read: [Read more…]
Can Your Copy Pass the “Pre-Flop” Test?
Time for a copywriting challenge … [Read more…]
4 Underused Research Techniques that Can Set Your Writing Apart
Imagine you’re choosing between holiday parks for your summer break.
Is a flat surface important to you?
Turns out, it’s important to parents who want to keep their buggie wheels from rattling loose, and give their calves a rest, for once.
I never empathised with that until having kids. Actually stepping into the shoes of the customer for my client (nationwide holiday operator).
Still, I could have absorbed insight like that (without committing to parenthood), just by waking up to these simple research techniques: [Read more…]