Honest tales from the content marketing climb
Imagine you’re the barkeep.
The solid oak bar is your contact point. It’s your website – your social media hub. Your handshake.
The chalkboard above the bar – your ads.
Every adult in town – a prospect.
You’re here to sell cocktails until you run out of ice.
The secret ingredient? It’s coming up … [Read more…]
Imagine you’re choosing between holiday parks for your summer break.
Is a flat surface important to you?
Turns out, it’s important to parents who want to keep their buggie wheels from rattling loose, and give their calves a rest, for once.
I never empathised with that until having kids. Actually stepping into the shoes of the customer for my client (nationwide holiday operator).
Still, I could have absorbed insight like that (without committing to parenthood), just by waking up to these simple research techniques: [Read more…]