Content Cavern

Honest tales from the content marketing climb

Nobody Can Call Themselves a Copywriter, Unless …

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Boxing and copywriting

When I started copywriting I thought I could defeat the world.

I look back now and laugh – what a tit.

I took any job with total belief, regardless of the meagre purse.

Four fights in, my chin was rocked and left hanging. Rookie.

Guard down. Burnout closed in for the kill.

Then a haymaker took me off my feet – client criticism.

Confidence stolen and dreading the next bout, I crawled back into the ring.

Focus lingered on defeat. Doubt took over. Fight lost before the first bell.

So, why the boxing talk? Well, that’s what saved me in the end … [Read more…]

5 More Ways to Avoid Freelance Stress (You May Not Be Able to Try Them All)

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FreelancerI was a machine operator back in the day.  The most creative I had to get about pushing buttons was which finger to use. I miss that head space.

Not sure if it was youth or tit-headness, but I didn’t get the whole stress thing – viewed anyone staking a claim to it as a copout.

These days, I’m all too aware of how ignorant I was, and how vulnerable we are to its mind games – especially as copywriters who actually care.

If you let it, stress stops you being a copywriter. It makes you crave an uncluttered head – a push button lifestyle. Nothing wrong with that. But you wouldn’t be you anymore. The creative you. The real you.

It takes heart to keep at it, along with some immediate changes.

Now, I’m nowhere near an expert on stress so please don’t read this as a sermon, but these small changes are working for me – so far …

[Read more…]